Agenticum · Thoughts · 6 min read

AI Digital Marketing Courses in the UAE and Saudi Arabia: Seven Courses Compared

The courses below are grouped into three routes: one for individual marketers, one for teams and one for marketing leaders. Listed prices range from free to US$2,850. We compare listed prices, length, delivery format and confirmed certificates, and convert currencies where a price is listed.

Nikolay Zuykov · Agenticum · 2 November 2026

What an AI marketing course should teach in 2026

Use these four points to judge any syllabus before you enrol. Under each point we name the courses below that cover it.

Writing prompts. Google AI Essentials says it teaches you to write clear prompts. Dubai's One Million Prompters ends with a Prompt Literacy Certification.
Using generative AI tools for content. Google's course teaches you to use generative AI tools to develop ideas and content. Edoxi uses ChatGPT, Claude and Gemini all the way through its training.
Personalisation and automation. The University of Dubai programme covers AI tools for marketing automation and personalisation. Kellogg's programme has a module on marketing automation and AI in marketing.
AI-based analytics and reporting. HubSpot's course covers AI-powered reporting and analytics. EduDelphi's Saudi course uses ChatGPT and Gemini for reporting.

A course that covers only the first point is a prompting course. It can be a good place to start, but it is not a full AI marketing course.

Option 1: Solo marketers and small businesses, free courses and a Coursera subscription

These three courses suit a single marketer, a founder or a small business that wants to start without a large budget.

One Million Prompters (Dubai). This is one course of four modules, each listed at one hour. It ends with a Prompt Literacy Certification. The initiative aims to equip one million people with AI-tool skills over three years. Gulf News reports that signing up is free. The official page does not state a cost.

HubSpot Academy, AI for Marketing. This course is free. It has 6 lessons, 15 videos and 4 quizzes, about 2 hours 49 minutes in total. It covers AI for customer personalisation, reporting and analytics. Our sources do not mention a certificate, so check the course page if you need one.

Google AI Essentials (Coursera). This is a series of five courses that Google says take under 10 hours in total. The programme requires no prior experience, and you earn a certificate from Google when you complete it. It teaches clear prompts and how to use generative AI tools for ideas and content. In the US and Canada, Coursera charges US$49 a month after a 7-day free trial. In the UAE or Saudi Arabia, check the price your account shows. Google describes the outcomes in terms of daily work tasks in general. If personalisation and analytics matter to you, add the HubSpot course.

Option 2: SME marketing teams, Dubai and Saudi courses

Three options suit a marketing team: two in Dubai, and one that runs live online for Saudi teams.

Edoxi, Digital Marketing Course with AI (Dubai). The course runs for 40 hours and costs AED 2,000 plus VAT. That is about US$544.59 or SAR 2,042.20 at the pegs, before VAT. Edoxi is a KHDA-permitted training institute in Dubai. ChatGPT, Claude and Gemini are used all the way through. You can study at the Bur Dubai centre, join live online, or book a corporate session. For a whole team, the corporate session is the one to ask about.

University of Dubai CED, Digital Marketing Essentials. The programme costs AED 5,370 per participant, which is about US$1,462.22 or SAR 5,483.32. It runs online for 11 weeks, and the next listed run is 16 February to 11 May 2027. The certificate of completion comes from the University of Dubai and KHDA. The syllabus includes AI tools for marketing automation and personalisation. Choose it over Edoxi when a certificate from a university matters to you.

For Saudi teams: EduDelphi, Digital Marketing Course in Saudi Arabia. The course has 30 guided hours. Standard public batches run live online in English unless a batch says otherwise. It uses ChatGPT and Gemini for research, briefs, ad copy and reporting. Our sources do not give a fee, so ask EduDelphi for the price of your batch.

Option 3: Enterprise and marketing leadership, an executive programme

This route is for the person who sets marketing strategy and budget.

Kellogg Executive Education, Digital Marketing Strategies: Data, Automation, AI & Analytics. The programme costs US$2,850, which is about AED 10,466.63 or SAR 10,687.50. It has eight modules over nine weeks, online, at 4-6 hours a week, and ends with a verified digital certificate of completion. One module covers marketing automation and AI in marketing. The listed cohort runs from 19 November 2026 to 21 January 2027. Confirm the cohort date before you enrol.

Consider this programme for a marketing leader, alongside practical training for the team through Option 1 or 2.

Side-by-side comparison: price in USD, AED and SAR, length, format, certificate

Course	Provider	Best for	Price USD / AED / SAR	Length	Format	Certificate
One Million Prompters	Dubai (dub.ai)	Anyone starting with prompts	Free (Gulf News; not stated on official page)	4 modules, 1 hour each	Single course	Prompt Literacy Certification
AI for Marketing	HubSpot Academy	Solo marketers	Free	2 h 49 min	6 lessons, 15 videos, 4 quizzes	Not stated in our sources
Google AI Essentials	Google on Coursera	Beginners, small businesses	US$49/month in the US and Canada; check local price on Coursera	Under 10 hours	5 courses	Certificate from Google
Digital Marketing Course with AI	Edoxi	SME teams in Dubai	544.59 / 2,000 / 2,042.20, plus VAT	40 hours	Bur Dubai centre, live online or corporate	Not stated in our sources
Digital Marketing Essentials	University of Dubai CED	SME teams that want a university certificate	1,462.22 / 5,370 / 5,483.32	11 weeks	Online	University of Dubai and KHDA
Digital Marketing Course in Saudi Arabia	EduDelphi	Saudi teams	Not stated in our sources	30 guided hours	Live online, English	Not stated in our sources
Digital Marketing Strategies: Data, Automation, AI & Analytics	Kellogg Executive Education	Marketing leaders	2,850 / 10,466.63 / 10,687.50	9 weeks, 4-6 h/week	Online, 8 modules	Verified digital certificate

Currency note: Edoxi and the University of Dubai quote prices in AED, and Kellogg quotes in USD. The figures in the other currencies are approximate conversions at the pegs.

How to choose in five steps

Who is learning? For one person or a founder, choose Option 1. For a team of marketers, choose Option 2. For the person who sets marketing strategy and budget, choose Option 3.
What can you spend per person? With no budget, take One Million Prompters or HubSpot. Compare Edoxi at AED 2,000 plus VAT with the University of Dubai at AED 5,370 per participant. Kellogg costs US$2,850.
Does the certificate issuer matter to you? The University of Dubai certificate comes from the University of Dubai and KHDA. Edoxi is a KHDA-permitted institute, so ask what certificate it issues. Completing Google AI Essentials earns you a certificate from Google.
Tool skills or strategy? For hands-on tool skills, choose Option 1 or 2. For decisions on direction and spending, choose Option 3.
How much time can learners commit? HubSpot takes under three hours in total. One Million Prompters lists four one-hour modules, and Google says under 10 hours in total. The University of Dubai runs for 11 weeks and Kellogg for 9 weeks at 4-6 hours a week. Edoxi's course is 40 hours.

What to check before you pay

The Coursera price in AED or SAR for your account. The US$49 a month price is stated for the US and Canada.
The VAT on Edoxi's AED 2,000 and the total you will be invoiced.
The next cohort date. The University of Dubai lists 16 February 2027, and Kellogg lists 19 November 2026.
EduDelphi's fee for your batch, in writing.
That One Million Prompters is still free. The official page does not state a cost.
What certificate HubSpot, Edoxi and EduDelphi issue, if your HR team or a client needs one.
For Saudi employers: whether the course qualifies for HRDF support. Subsidy rates are not given here, so confirm them with HRDF before you budget.